Heineken 0.0, the non-alcoholic beer brand, is bringing its simulated mobile racing competition, “Player 0.0,” to the U.S., per a press release. The move is part of Heineken’s larger efforts to ...

“0.0 Reasons Needed” is built around company research indicating Gen Z consumers face the most stigma for choosing a nonalcoholic beverage. Heineken launched a global integrated Dry January campaign ...