As the sneaker boom recedes, brands like Nike and Adidas are targeting younger audiences by meeting them where they are — in the virtual world of ‘Fortnite.’ By Calum Marsh In March, when Jordan Brand ...

Orlando Pirates is officially joining the popular children's virtual gaming platform, Roblox — an exciting move that signals a new era of digital fan engagement.

Video game crossovers and collabs are nothing new, but in many cases, they are predictable. That is not the case with the ...

The free-to-play soccer simulation game UFL has added official balls from past World Cups to the game in its latest update as part of a collaboration with German sports gear maker adidas. A special ...