In a move to present itself as a technology brand encompassing more than just mobile devices, Nokia has rebranded and refreshed its logo with a simplified and angular design. The updated logo was ...

South Korean car manufacturer Kia Motors has unveiled a new logo, which connects the letters of its name in an unbroken line. Kia Motors' new logo was revealed in a drone-based fireworks show that set ...

While they’re commonly called “intangible assets”, logos matter. Gap learned this lesson in 2010 when it attempted to change its logo, but quickly abandoned the endeavour after it met with a furious ...

While they’re commonly called “intangible assets”, logos matter. GAP learned this lesson when it attempted to change its logo, but quickly abandoned the endeavor after it met with a furious backlash ...

Despite U.S. consumers' threats of protests in response to the redesigned Starbucks logo unveiled yesterday, the new look may be a smart move in the long run as the coffee company expands into Asian ...

Starbucks new logo may be a smart marketing move as the company expands into Asian markets, says a researcher who has studied consumers, logos and brand commitment. Starbucks has dropped its name and ...