LG Ad Solutions in partnering with iSpot released a study called "The Efficiency Curve". Among the takeaways is a TV ad strategy using more CTV wand less linear TV will lead to better ad campaign ...

The healthy tension between art and commerce – or content and commerce, if you want to be less pretentious about it – has always been tricky to maintain. And as any of us who work in digital media can ...

WASHINGTON—As political strategists prepare for the 2026 and 2028 U.S. elections, a new study highlights some of the trends, particularly the growth of CTV political advertising and programmatic ...

As the new year begins, expect CTV growth to continue blasting along with a vengeance. GroupM forecasts that streaming TV will grow 12.9% in 2025 and overtake linear TV revenue by 2029. Meanwhile, ...

App marketers can now unlock a new performance channel to grow their user base with cost per install buying across AppLovin’s massive, premium CTV supply PALO ALTO, Calif.--(BUSINESS WIRE)--AppLovin ...

Connected TV (CTV) advertising has yet to live up to its potential. We were promised a channel that combines the engaging and immersive qualities of big-screen video creative with the data-driven ...

The results of a five-year collaboration between Clear Channel Outdoor and Kantar shows how out-of-home (OOH) can increase performance for campaigns to fill gaps in other media channels. “We’ve worked ...

Connected TV advertising broke records after ad spend reached $1 billion in June, according to a report by ad-research company Vivvix, formerly known as Kantar. Growth categories included household ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The launch builds on its ongoing efforts to offer brands innovative advertising opportunities.

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As a maker of both TVs and mobile devices, Samsung is in a position to benefit from an offering such as Mobile Conversion. Three-quarters of U.S. households own at least one Samsung device, and the ...