There are lots of well-crafted, wide-ranging, all-inclusive marketing definitions. A sampling: American Marketing Association (AMA): "Marketing is the process of planning and executing the conception, ...

When was the last time you read a marketing textbook? It might not seem like a high priority, given the daily demands of life, work and a raging global pandemic. It is a worthwhile exercise, though. I ...

Sometimes the best thing a record label can do is to step back and let the artist do their thing. It’s an approach that’s paid off bigtime with this week’s No. 1 album on the Billboard 200, “Everybody ...

Lena Franklin has been named vice president of marketing, Def Jam Recordings, it was announced Thursday by Jeff Harleston, interim chairman & CEO. She came to the label in June after five years at ...

In his previous role at the company, Wong worked to develop marketing campaigns for artists such as Mariah Carey, The Killers and Bon Jovi. Wong got his start in the music industry at the age of 16.

An operationally sound definition of marketing must include market sizing, annual planning and a marketing assessment. By answering these three questions, B2B marketers will know the size if the ...

Marketing operations are essential to the survival of any business. The marketing department is responsible for making sure that the right consumers know what products the business has available to ...

For the last two decades of the 20th century, management consultants asked: “Is Sales truly necessary?” The most common answer was a variation of: “Maybe, but not for long!” For example, in 1992 Peter ...