If you are new to digital marketing, understanding the complex jargon that dominates the industry can be complicated. With words such as conversion and acronyms like SEO thrown casually in ...

Whats the difference between inbound and outbound marketing, and can they be combined into a winning digital marketing strategy? We asked the experts. The digital marketing world changes every single ...

One thing I love about reading on an iPad is the ability to define a word without switching apps. Chango, a demand-side platform (DSP), has brought the same type of technology to marketers via ...

It doesn’t matter how great your product or service is, if you can’t market to the right people, nobody will use it, making a solid marketing strategy a must. A winning digital marketing strategy can ...

The Interactive Advertising Bureau released the first updates to its “Digital Video In-Stream Ad Metric Definitions" for the first time since 2009. The definitions are meant to help stakeholders in ...

Amine is a tech entrepreneur and writer. He is currently the CMO at Regal Assets and CEO at IronMonk Solutions. If your boss called you into an executive meeting tomorrow to give a report on your ...