This week, Facebook quietly informed users of Facebook Analytics that the free tool will no longer be available as of June 30, 2021. Until then, people will still be able to access reports and ...

Facebook will retire its analytics tool June 30. Here's why marketers should view that as a good thing. Facebook Discontinued its Facebook Analytics tool at the end of June 30, 2021. The free tool had ...

Facebook Analytics will stop being accessible after June 30, 2021, which gives marketers less than three months to export their data and find other solutions. Considering how marketers rely on ...

Facebook is yet again at the heart of a privacy scandal, but this time the social network may not be as guilty as some people might think. In an explosive exposé published today, the Wall Street ...

The impending demise of user-level tracking across platforms and devices will make complex advertising measurement models like multi-touch attribution (MTA) not just difficult but impossible. As these ...

Facebook might have another Cambridge Analytica on its hands. In a late Friday news dump, Facebook revealed that today it filed a lawsuit alleging South Korean analytics firm Rankwave abused its ...