Surrounded by virtual cliffs and a cascading waterfall, dragon riders on Roblox's massive online gaming platform immerse themselves in a memorable scene from “How to Train Your Dragon." In the ...

Chipotle has gone back to the “metaverse.” The food chain said it is the first restaurant brand to premiere a national TV ad in the metaverse, which in this case means Roblox. The ad is dubbed ...

An 11-year-old will star in the world’s first feature-length gamer film Roblox which hits the big screens across the UK this Easter. The secondary student will be making her cinema debut this month in ...

How Roblox and Fortnite are being utilized by Hollywood studios to spread brand awareness, even as safety proves to be an ...

The land of Oz has come to Roblox! Users of the popular online game can now explore the world of Wicked, through a new official partnership with the upcoming film. In the new promo for the game, ...

EXCLUSIVE: Story Kitchen, the production company known for its work in adapting video games for film and television, is teaming with the creators of Grow a Garden to develop a feature adaptation of ...

When “Aquaman” hits theaters Friday it will do so riding a wave of publicity from an unusual place: the massively popular lo-fi, Lego-like game-creation platform “Roblox.” With more than 80 million ...

(Before the Minecraft gamers come for us, yes, your game is one giant sandbox for open exploration, while Roblox is a social world of mini games. The average Minecraft gamer is 24, a rep told The ...