New Patented Hot Wheels Speed Snap Track System will start hitting retail shelves in June EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Today, Mattel, Inc. (NASDAQ: MAT) announced that Hot Wheels®, the number ...

Hot Wheels tracks have been a staple in the toy industry for decades. Racing toy cars is a game that provides hours of entertainment, and having a track set that sends cars flying, looping and ...

Setting up Hot Wheels tracks was always a lot of fun, especially making super long or complicated ones. As a kid, that usually meant using all your track pieces or building a course that went under ...

Mattel's Hot Wheels brand is getting a major digital upgrade with the launch of the Hot Wheels Smart Track Kit, Race Portal, and Hot Wheels id vehicles, all of which are available exclusively from ...

Mario Kart is one of the few spin-off franchises that might actually outshine the original franchise that started it all. Super Mario Bros. is easily the highlight of Nintendo, and their wide variety ...

Mattel is introducing Hot Wheels id, which lets kids race their NFC-enabled Hot Wheels on its Smart Track, and scan their collections into a free iOS app. In the app, which acts as a virtual garage, ...

When you factor in how little this game really differs from any of the last few games in the line, there's really no good reason to go out and buy it. If you've ever had the opportunity to play any of ...

Snow is beginning to melt. Thermometers are going up while thermostats are going down. And we’re already wondering if we need a new bathing suit. That’s right, winter is coming to a close and we can ...

Most AR apps focus on taking images of the real world and overlaying graphical effects using your device's screen. Track Builder eschews the camera tricks and instead focuses on creating a boy's ...

Milestone has released a new trailer and gameplay walkthrough for Hot Wheels Unleashed introducing the “Track Builder” feature. Here is an overview of Track Builder, via Milestone: The Track Builder ...

When you factor in how little this game really differs from any of the last few games in the line, there's really no good reason to go out and buy it. If you've ever had the opportunity to play any of ...