Win on Sunday, sell on Monday,” the mantra that ostensibly explains why auto manufacturers participate in motorsports, typically works better if the vehicle in victory lane matches what you have sitting in the showroom.

The second annual event was one of the festivities leading up to Saturday's clash of rivals Alabama A&M and Alabama State at Legion Field, the 84th in the series' rich history.

But NASCAR insiders Jeff Gluck and Jordan Bianchi think one driver stands out: William Byron. The 27-year-old Hendrick Motorsports star has made the Championship 4 at Phoenix Raceway, his third time to contend for the Cup Series title.