Universal Music Group partnered with Roblox to bring Drake, Kendrick Lamar and top rap stars to the gaming platform through new activations.
Roblox has increasingly become a cultural hub for music fan engagement, as seen with recent artist activations from the likes of Yeat (Capitol Records), Lady Gaga (Interscope), Chappell Roan (Island ...
At the annual Roblox Developers Conference, the company announced on Friday a series of changes coming to the platform in the next few months and years. Most notably, Roblox is adding more ways for ...
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