Forbes contributors publish independent expert analyses and insights. Ollie Barder covers Japanese pop-culture and gaming from Tokyo. While the self-transforming Robosen toys of Optimus Prime are ...

Takara Tomy has launched their highly anticipated Missing Link C-01 Convoy Optimus Prime in celebration of the 40th anniversary of the Transformers franchise, and it will make longtime fans giddy with ...

No one knows exactly what the Matrix of Leadership is, but it’s an important part of being an Autobot, and it’s what makes a Prime a Prime. Just like the animated version, Lego’s Optimus keeps the ...

The 40th anniversary of the Transformers has arrived, and Hasbro is sure to celebrate in style. Hasbro is bringing back some classics for this celebration, including an updated G1 classic with Takara ...

Which Optimus Prime toy is best? Optimus Prime is one of the main characters from “Transformers”. As a member of the Autobots, these self-aware robots can configure themselves into various mechanical ...