Did a Netflix show wade too far into advertising in its second season? Many viewers found it distracting, even if some of it ...
On October 3, 2024, in Crocs v. Effervescent, the Federal Circuit ruled that falsely advertising that a product feature is patented can constitute a violation of the Lanham Act. All the way back in ...
Produce placement, when done right, can not only become a major part of pop culture, but help cover the expense of making movies.
With full-screen ads on its smart displays, Alexa is becoming less like an assistant and more like a sales rep.
Zero-sugar soft drinks are convenient for those who cannot consume sugar for medical or dietary reasons. However, as Top Class Actions reported, the popular soft drink brand PepsiCo was under fire in ...
We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...
Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Third-party sellers on Amazon's marketplace are significantly ...
Roku has announced that James Kelm will join the company as Vice President of Product, Advertising and Media. Kelm will be responsible for driving innovation in ad technology, enhancing audience ...
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