Age of the Primes toys include action figures pulling from Generation 1, Transformers: Prime and Transformers Animated.

Transformers taglines say that they are "robots in disguise" and "more than meets the eye." That's certainly true if you consider that the Japanese toys were brought to the U.S. by Hasbro in 1984, ...

Hasbro and Universal Brand Development collaborated to bring to life a true oddity. This is the Back to the Future branded Transformer called Gigawatt. Alongside the release of this transforming ...

A cinematic obsessive with the filmic palate of a starving raccoon, Rob London will watch pretty much anything once. With a mind like a steel trap, he's an endless fount of movie and TV trivia, borne ...

Pre-orders for all three Transformers 1:3 scale replica busts are live now, releasing January 2026 via McFarlane Toys Store ...

Transformers were inspired by a Japanese toy company called Takara. After purchasing the rights to Takara’s shape-shifting robot action figures, they rebranded them as Transformers. Hasbro enlisted ...

They're more than meets the eye! Transformers, My Little Pony and Phase 10 are considered some of the most impactful and memorable toys of all time. The Strong National Museum of Play which is home to ...

Transformers: Rise of the Beasts is coming to theaters this June, and in preparation of the film's upcoming release, Hasbro has unveiled a new line of Transformers toys to go along with the movie.

A golden age of Transformers toys is happening right now. (Sam Rutherford for Engadget) As someone who grew up in the 80s and 90s, Transformers is one of my favorite franchises of all time. Naturally, ...

The “robots in disguise” are starting to flaunt their skills. On Friday, Hasbro announced a new partnership with Robosen Robotics (Shenzhen) Co. Ltd, a company specializing in programmable robots, to ...

Transformers is a toy line that's never really dull. I remember getting Transformers toys for gifts for Christmas and birthdays when I was a kid, and even when (90% of the time) I did not know the ...