Electronic Arts (EA) and Sky Media have agreed a deal that sees the video game company sponsor Sky Sports’ Premier League coverage from the start of the 2022/23 season until the end of the 2024/25 ...

Audi has signed a three-year deal to become the official sponsor of Sky Sports F1. The full channel sponsorship will cover a range of programming, including every practice, qualifying and race, as ...

Sky today announced a year-long sponsorship deal with Virgin Radio’s Christian O’Connell Breakfast Show, beginning January 22 next year. The deal, reported to be costing around £1 million, will ...

Barclays has become the first title sponsor of the FA Women’s Super League – the biggest ever investment in UK women’s sport by a brand. The multi-million pound partnership will see the top tier of ...

A behind-the-scenes video released by Sky Sports appears to have accidentally leaked Chelsea's new shirt sponsor. Sponsor leaked in Sky Sports video Shirt reads 'Infinite Athlete' Club nearing £40m ...

Image: The Premier League has asked clubs to support phasing out shirt sponsorship by gambling companies. The Premier League is asking clubs to support phasing out shirt sponsorship by gambling ...