PepsiCo will purchase SodaStream, the manufacturer of home-carbonation machines, for $3.2 billion, according to The New York Times. SodaStream was founded in 1903 and changed hands many times over the ...
JERUSALEM/LONDON (Reuters) - PepsiCo will buy carbonated drink-machine maker SodaStream for $3.2 billion as it battles Coca-Cola for an edge in the health-conscious beverage market. Founded in Britain ...
Last week AdAge reported that the big new Super Bowl commercial from SodaStream, the little home carbonation kit that could, got the thumbs-down from CBS for taking aim at Pepsi and Coke, two major ...
That strategy has drawn intense criticism at times, including from activist shareholders. But Nooyi has persisted, noting that sales at the company have grown 81 percent under her tenure. p pulse ...
They would have too much to lose. Home-brewed soda is still a tiny sliver of the consumption market. Buying SodaStream would validate the trend at the expense of sabotaging their lucrative soft drink ...
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