Lexus has struck a new partnership with Sky Sports as the ‘Presenting Partner of its new Sky Sports Tennis channel. Brokered by Sky Media and MSix & Partners, the year-long partnership includes ...

Merlin Entertainments’ Sea Life is set to become the first-ever exclusive sponsor of Mornings on Sky Media’s kids channels, with the aim of driving national brand awareness amongst its target audience ...

Sky Sports and Callaway Golf have announced a big partnership for 2025. The new collaboration sees Callaway become the official sponsor for many of the sport's biggest events this year on Sky Sports ...

Incoming F1 2026 manufacturer Audi has been named as the official sponsor of the Sky Sports F1 channel ahead of the F1 2025 season. Audi will officially arrive on the grid next year having recently ...

Sky today announced a year-long sponsorship deal with Virgin Radio’s Christian O’Connell Breakfast Show, beginning January 22 next year. The deal, reported to be costing around £1 million, will ...

Sky Movies is to sponsor this year’s Sci-Fi-London film festival, to celebrate its move to genre based channels. In its sixth year, the event is the UK's only film festival dedicated to the genre. The ...