Marketing plans are an extension of your business's vision. If your company exists to offer the best product available, your marketing plan is the vehicle that will drive you toward that goal. The ...

Looking for a way to avoid the boredom of the PowerPoint. There’s a way to streamline your content with a simple three-part structure. Try creating a “presentation sandwich” — with the delicious ...

A clear direction for how Northwestern will draw upon its strengths and distinct advantages to achieve even greater national and international stature in the coming decade was unveiled during ...

The idea of creating a pitch-perfect executive summary leaves most of us confused. Professionals usually wonder about the elements that need to be incorporated in a successful executive summary to ...

Making a business proposal presentation to prospective investors is stressful for nearly all entrepreneurs. Even if they are confident their business plan is well thought out, they still worry that ...

Bottom Line: Investors appreciate hearing about a new CEO’s strategic vision, and they respond by bidding up the stock price. Traditionally, CEO strategy presentations are derided as little more than ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

Writing your business plan. Ughhhh. It's definitely not the most exciting part of starting a business. In fact, if you're like a lot of entrepreneurs, you're probably going to find yourself pulling a ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. A business plan is the first thing you’ll need when starting a business, but it ...

More and more, we are becoming a visual society. Social media posts that contain visuals outperform text-only posts, and visual aids make presentations much more effective—43% more in persuading ...