Tide removed a recent stain from its brand on Sunday — but all of those Super Bowl LII ads cost parent company Procter & Gamble a pretty penny to pull that off. Airing 90 seconds of TV spots and 10 ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 3 hours 31 min ago By Jon Springer - 5 hours 18 min ago By Tim Nudd - 5 hours 33 min ago By Tim Nudd - 9 hours 18 ...

It takes an astounding amount of effort for advertisers to capture audience attention during the Super Bowl nowadays, but Tide kept viewers on their toes with a series of fourth-wall-breaking ads full ...

Tide is weaving together a multipart narrative to support its tie-in with the latest MCU installment, which hits theaters May 6. Bullitt, the creative studio on the push, was co-founded by the Russo ...

Ice-T drives an electric car. He has solar panels on his house. “I’m not a fanatic when it comes to the environment, but I definitely try to do my part,” says the actor and musician. Now he’s working ...

CINCINNATI -- The Procter & Gamble Co. is linking laundry to fashion in what's billed as the biggest product launch yet for its venerable Tide brand. Fashion mentor Tim Gunn of reality TV's "Project ...

No, you weren't imagining it. Tide really did buy all that ad space during the Super Bowl. And yes, David K. Harbour, the actor from "Stranger Things," starred in every single Tide commercial that ...

In between the big game, viewers took in an array of Super Bowl LII ads that featured everything from an endless line of babies to medieval beer drinkers. But leave it to one not-so-obvious detergent ...

Terry Bradshaw won four Super Bowls as a player, but his place in the Super Bowl ad hall of fame is secure as well. Back in 2017, Tide enlisted the longtime football analyst and NFL legend to sneak a ...

Tide had an interesting Super Bowl strategy as far as advertising went: choosing to employ Charlie Day, get him messy and make him wander into what appeared to be a bunch of other commercials in the ...

Although we are only a third of the way into 2018, Tide has already cemented its bid for one of the best ad campaigns of 2018. This year Tide literally took over the Super Bowl with a number of spots ...

Are you a print subscriber? Activate your account. 2 hours 8 min ago By Jon Springer - 4 hours 54 min ago By Adrianne Pasquarelli - 8 hours 54 min ago By Tim Nudd - 8 hours 54 min ago By Gillian ...