Imagine this scenario: you’re allowed to fish for bass every day for the rest of your life, but you can only use one lure. You have an unlimited supply, but it’s all the same bait. What would it be?

Soft plastic baits are the workhorse lure when it comes to catching largemouth bass. Find out why you should stock up on worms, craws, creature baits, swimbaits, stickbaits and toads in order to ...

Discount Gary Yamamoto Zako Gary Yamamoto 6" Single Tail Grub Soft Baits - Japan Package For Bass Fishing Gary Yamamoto 6 ...

When learning how to fish for bass, an essential first lesson for beginners is to master a few essential fishing rigs that use soft baits—whether they’re worms, crawfish, tube baits, or creature baits ...

Stage 4 of the 2025 BPT Tour on Lakes Cickamauga and Nickajack included one of the most dramatic endings in bass tournament history. Rookie Jake Lawrence edged out superstar Jacob Wheeler in the final ...

New baits are one of my favorite categories of products. They fill anglers with dreams of finding the lure that will result in a fish on every cast. Is that realistic? No, but it’s fun to dream. And ...

Tackle store shelves are overburdened with every style and shape of soft plastic bait imaginable. And although all undoubtedly catch largemouth bass to some extent, they also can do a great job at ...