You no longer have to land someone famous as a brand ambassador to get people talking about what you’re selling—a dedicated ...

We’ve gone from asking, “How can we afford to make more videos?” to “How do we make sure the ones we already made are ...

Some school administrators are offering tours. Others are hiring firms to knock on parents' doors. It's all in an effort to ...

Entertainment marketing, when rooted in purpose, can be a powerful force for good, fostering positive cultural change while ...

Golden Goose Marketing, a Sacramento-based digital marketing agency, is spotlighting how the construction industry is ...

Check out the pitch decks AI-powered advertising and marketing tech startups used to raise millions from venture capitalists.

The most powerful marketing machine today is sidestepping a reliance on reaching your own audience via algorithms. A Reddit thread, a Discord server or a fan club where people feel ownership to drive ...

As health systems face financial pressures and tighter budgets, they are also operating in a business environment where ...

The data supports that perspective. A strong majority of marketers (92%) say seeding has increased brand awareness, and 76% ...

Affiliate marketing is one of the most popular ways for content creators and influencers to make money. Here we go through ...

Google's AI lie detection promises 75-79% accuracy but raises privacy concerns and bias risks that could impact jobs, loans, ...