Animated GIFs (Graphics Interface Format) are now 30 years old, and they are everywhere — we constantly use them to express feelings or joke around with friends, family, or even coworkers. They’re so ...

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Having gorged on snackable, short digital content formats like GIFs over the past few years, more brands are chafing against the constraints required by communicating a message in just a few seconds ...

You may have noticed that Kmart has had a lot of weird commercials lately. Whether it is Satan promoting a layaway or guys doing a Chippendales-inspired "Jingle Bells" dance in their boxers, there ...

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When Daniel Joseph, a York University doctoral student studying labor and technology, found out about Coca-Cola’s GIF the Feeling promotion, he knew exactly what he wanted to make with it: a ...

GIF, a filetype that celebrated its 25th anniversary this past June (don’t you feel old now?), won’t die. And the animated GIF, in particular, has seen a notable resurgence recently, as a newer, ...

Facebook refused to fill its site with flashy animated banner ads for a decade. Zuckerberg thought these interrupted the user experience, and could stunt growth. But after reaching near ubiquity and ...

GIFs, long the animated image format of the people, have sold out. Where they were once a truly neutral file type, happy to serve as the basis for any looping clip the internet could imagine, GIFs ...