Google’s policy update expands pharmaceutical advertising access in programmatic channels and shifts greater compliance risk ...

Google Ads now lets Android App campaigns optimise bidding for view-through conversions, showing a shift toward video-driven ...

Enhanced Conversion can help to supercharge your Google Ads performance. Find out how first-party data can boost your paid campaigns. The convergence of rising privacy concerns and regulation ...

Google has denied a new report that claims the company is planning to introduce ads in Gemini as early as next year.

Set your Google Shopping ads for success by visually guiding your users to your products. Here's how to do it step by step. Google Shopping ads are visual ads that appear when a user searches for a ...

A recent report claims that Google is preparing to inject its ever-more-popular Gemini AI tools with advertisements, but ...

Innovation from Google this year positioned brands to tackle what comes next with greater transparency and capabilities, ...

Google is kicking many of its product names and acronyms to the curb – including the 22-year-old DoubleClick brand. Google is rebranding its products into three groups: Google Marketing Platform for ...

The Google Ads landscape continues to evolve, with a growing emphasis on data usage that complies with strict privacy guidelines. To support advertisers navigating this environment, Google introduced ...

The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed.

Google has created its own universe. If you wanted to, you could use nothing but Google products and live a very fruitful digital life. You could buy a Chromebook, use Gmail and G Suite, post your ...