Forbes contributors publish independent expert analyses and insights. Robin Ryan is a career counselor who covers job search and careers. Afraid he was about to be laid off, Joe, who was a sales ...

Categories on your Google Business Profile (GBP) are among the top factors for local search rankings. It’s essential to choose the right primary and secondary categories to ensure your business ...

I go step by step to show how I set up a Google Business Profile so my business shows up in Google search and on Google Maps. This helps me get found by more customers online. I show how to create a ...

Tips for making a first impression that converts when it counts, from your headline to profile pic to about section and more.

If you have a Google Business Profile, it’s a good idea to frequently check and see how your it’s performing. Just like your website’s analytics, checking your GBP’s performance helps you understand: ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Facebook business pages are essential because they offer more ...