Unilever says it's working with "close to 300,000 influencers." Industry experts say its moves have galvanized the creator ...

Brands are more bullish on the creator economy than ever. In 2025, U.S. creator ad spend will reach $37 billion thanks to 26 percent year-over-year growth, a new report by trade group Interactive ...

Coca-Cola hoped their this year’s AI-powered holiday ad would finally be the one that wins everyone over. Unfortunately, for them, the reaction feels a lot like last year’s blowback, showing that even ...

NEW YORK, Nov. 20, 2025 /PRNewswire/ -- The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today released its 2025 Creator Economy Ad Spend & ...

A 2025 party for creators at the Xperion gamer space in Cologne, Germany Andreas Rentz/Getty Images for Apple TV+ The creator economy ad market will hit $37B this year, growing at four times the rate ...

Advertising spend in the creator ecosystem is expected to hit $37 billion for 2025, according to a new report from the Interactive Advertising Bureau. The 2025 Creator Economy Ad Spend and Strategy ...

U.S. ad spend on the creator economy is projected to reach $37 billion this year, a 26% increase from the $29.5 billion spent in 2024 and almost three times the $13.9 billion spent on the channel in ...

NEW YORK—Ad spend in the creator economy has more than doubled since 2021 from $13.9B to $29.5B in 2024 and that amount is projected to reach $37 billion in 2025 — a 26% increase year-over-year and ...

Jason Zada of Secret Level, the company behind the ad, understands the criticism but says AI video has humans behind it too. By Steven Zeitchik Senior Editor, Technology and Politics This year’s ...

What if the next evolution of the creator economy isn’t driven by algorithms, but by authenticity? That’s the question Audacy executives explored on Wednesday, addressing human connection, advertiser ...