While the man behind the José Cuervo name has largely been lost to history, we interviewed Ted Genoways, author of Tequila ...
Most ghost towns exist at the far end of a dusty, lonely road where a tumbleweed is more likely to pass through than an automobile. This is what makes Cuervo, New Mexico, different. Unlike other ...
Journalist and author Ted Genoways follows the violent, unpredictable and hugely profitable world of tequila through the story of its most... 'Tequila Wars' tells story of José Cuervo and Mexico's ...
What's in a name? José Cuervo's namesake tequila brand is intertwined with some of the most pivotal moments in Mexican history, from gaining independence from Spain in 1821 to the Mexican Revolution.