Facebook wants to prove it can earn businesses money, not just build their social media audience. This morning, just before its big F8 conference, a “Facebook Analytics” app for iOS and Android ...

Uncovering numbers is a small part of the analytics battle. Figuring out which numbers are important and how the data can be applied effectively is crucial. Let’s dig deeper with a couple of terms.

As a business executive, you ask your data scientists and analysts to answer a lot of different questions. Which brands of a product get the most complaints about a specific type of defect? Which ...

Changing metrics tell a story, but you have to understand what makes the numbers move so you can tell that story. For example, if you are writing Web headlines and posting your article links on ...