Google's new ad targeting proposal for its Chrome browser has received a lukewarm response from the industry. Called Topics, the proposal replaces the company's previous proposal, Federated Learning ...

Google has a new plan to get rid of third-party cookies. Google Topics is a browser tracking system that will determine what topics a user is interested in based on their last three weeks of online ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. Google has a new method for tracking user interests on Chrome, the ...

In addition to continuous scrolling on desktop, Google is rolling out new topic filters for mobile Search. It starts with a redesign of the carousel underneath the Search bar that makes use of ...

Google has replaced FLoC with an algorithmic API framework called TOPICS for its privacy initiative. Will it ultimately benefit marketers and consumers? On Jan. 25 Google announced a major ...

At the start of 2021, Google offered the Federated Learning of Cohorts (FLoC) as a replacement for third-party cookies used to place relevant ads on sites. Following criticism and feedback over the ...

Is Google's latest plan for balancing privacy with advertising actually a problem? These four revealing questions will help you find out. Google sure has taken an awful lot of heat over its ...

Google’s new concept assigns users five interests per week based on web activity Google’s new concept assigns users five interests per week based on web activity is a news writer who covers the ...

Google’s plan to remove third-party cookies from Chrome hasn’t gone smoothly. Back in January 2020 the company announced it would overhaul Chrome by removing cookies that follow people around the web ...