A mom of three tells PEOPLE that her daughter "has a great sense of pride and excitement" in keeping the magic alive for her ...

Running out of Elf on the Shelf ideas? These 12 fun and easy setups can help keep the magic alive and surprise kids all the ...

I tested five AI tools that made the holidays more magical, from personalized Santa videos to Elf on the Shelf ideas and ...

One couple had long avoided the Elf on the Shelf, daunted by the responsibility it required. But when they finally gave in to ...

As Christmas Eve draws near, we're reminded of the tireless elves behind the scenes, toiling in workshops to bring festive ...

Twin sisters Chanda Bell and Christa Pitts grew up with a family tradition that is now a booming business. They, along with ...

Silver Belle is always excited to meet new people and help them get up to the North Pole to meet Santa Claus during the ...

As Christmas ends, families say goodbye to their Scout Elves with fun, silly, or sweet send-offs that turn the return to the ...

As Christmas Day draws closer, families search for unique ideas to keep the Elf on the Shelf magic alive. Here are five fun ideas.

What began as a moment of childhood curiosity has evolved into one of this year’s most heart-warming digital success stories.

For the holiday season, Bri Crabtree is the Fairmont Hotel Christmas elf, dressed in stripey tights and pointed ears, and ...

This is the 20th year the nonprofit has helped ensure local children enjoy some holiday cheer, expecting to give away 30,000 ...