Nike unveils Project Amplify, revolutionary motorized shoes developed with Dephy that add powered assistance to every step ...

Designed as the world’s first powered footwear system for running and walking, Nike has taken a bold step forward. Rather than chasing elite performance metrics, Project Amplify explores how robotics ...

Clare Hamill started off 2025 retired after more than 40 years at Nike. Six months later, she was hired as the Portland ...

Nike, the LA Rams, and Born X Raised celebrate SoCal high school football with custom jerseys and legendary rivalries.

Texas quarterback commit Dia Bell has landed another notable NIL deal. The Five Star Plus+ QB has signed with Nike, he ...

NIKE (NYSE: NKE) share price continued its downward trend for the seventh consecutive trading session as the company’s shares are trading 2.52% lower at $62.96 on Monday afternoon.

Nike's Kendrick Lamar-fueled 'I Love L.A.' ad after Dodgers’ World Series win nods to the Drake beef and fuels L.A.–Toronto rivalry.

From puffer jackets to best-selling kicks, our commerce editors round up their favorite things to buy from The Swoosh in 2025 ...

Although the Cavs lost to the Sacramento Kings, James ushered in a new era in the NBA. And Nike is celebrating the anniversary with a new colorway for the LeBron XXIII signature shoes. Available for ...

Nike's shift from "Just Do It" to "Why Do It?" reflects America's cultural embrace of hesitation over action, marking a troubling trend in brand messaging.

Oregon Ducks quarterback Dante Moore and wide receiver Dakorien Moore have signed name, image, and likeness (NIL) deals with ...

The USC Trojans and Duke Blue Devils showed off their Nike Kobe basketball shoe rotation on Instagram ahead of the 2025-26 ...