Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. Gen Alpha is growing up fast and it’s time to focus on who ...

How Roblox and Fortnite are being utilized by Hollywood studios to spread brand awareness, even as safety proves to be an ...

It may seem crazy to be talking seriously about children’s brand expectations, but as Gen Z edge towards thirty and the first wave of Gen Alpha hit fifteen, their entry into adulthood is rolling in ...

This holiday season, Gen Alpha (roughly ages 7 to 14) is emerging as an influential — and lucrative — consumer group with shopping behaviors that look nothing like those of those of previous ...

Forbes contributors publish independent expert analyses and insights. Kian Bakhtiari writes about Gen-Z marketing and social impact. ChatGPT’s third anniversary is an appropriate time to reflect on ...

Technology moves fast. Culture moves faster. As Gen Alpha, the first fully digital generation, comes of age, they’re challenging brands to rethink what designing for the future really means. For years ...

“Fam, this snow is looking bare thin. Negative aura,” says a member of the SilverStar crew. A surprising number of western ski resorts have pushed back their opening dates amid a stretch of mild ...

Wendy's has struggled in 2025 with recent earnings showing pressure on sales and future store closings coming to help provide a boost. The company is now turning to the 6-7 meme to help generate some ...

Generation Alpha kids, born between 2010 and 2024, are more cognizant of news events than adults might assume, and many of them have concerns about the future, according to the latest Junior Voices ...

How are American Gen Alpha teens using AI? Which tech devices do they own? What types of media do they spend the most time consuming? To find out, researchers at Attest conducted a nationally ...

How one era changed everything about the culture — and why we’re so nostalgic for its creations. Gen X How one era changed everything about the culture — and why we’re so nostalgic for its creations.