Across an eight-week period, purchase intent among those exposed to TV ads fell 14% on average versus 26% for social media, ...

Gender matters; highly attractive female fitness influencers faced stronger backlash than equally attractive men ...

Changing drinking habits, the rise of younger consumers, and supermarket dominance are reshaping how wine is sold and enjoyed ...

Starbucks Bearista Cup 2025 goes viral ahead of launch as fans race to grab the beanie-wearing bear cup for the holiday season.

McDonald’s, Burger King, KFC, and Taco Bell have all launched major flops. But which fast food chain has made the most ...

How Inc. Power Partner honorees are helping founders work with influencers to drive more sales and improve their ROI.

Traitors star Charlotte Chilton has insisted she did NOT sleep with Jonny Holloway as her paternity row with Conor Maynard ...

According to a recent poll, The Shed in London has emerged as the top hot spot among Britons. The survey of 2,000 social ...

Martin Sorrell's S4 Capital (SFOR.L) said on Monday it had acquired two U.S.-based businesses for an undisclosed sum, as it moves faster to implement its revamped all-digital advertising strategy in ...

Britain's Royal Mail (RMG.L) raised its annual profit forecast on Wednesday, citing stronger-than-expected advertising, ...