Google wants 'AI mode' on Search to be as personal as possible, and it'll soon tap into services like Gmail or Drive to know ...

Google has begun testing ads inside its AI-powered Search mode and Gemini-powered experiences, signalling the next phase of how advertising could evolve in AI-driven interfaces ...

All it takes to get to the Discover page on an Android phone is a swipe from left to right on the home screen. If you’ve got ...

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads.

After losing share to the likes of Perplexity, ChatGPT, and Grok, the OG search giant is, perhaps surprisingly, regaining ...

The search giant's first $100 billion quarter suggests cannibalization isn't the right frame for Google's AI transition.

Google reports that AI features are adding searches rather than replacing them, pointing to more AI-led sessions and steady ...

Google’s AI Overview has somehow successfully managed to get people to be less engaged with search results, clicking through ...

Google's Search business model is built on users clicking links to ad-supported websites, but artificial-intelligence ...

Despite persistent concerns about artificial intelligence cannibalizing Search revenues, Google's Search business has ...

Apple's Siri upgrade, powered by Google's Gemini, is set for March next year, with a focus on improved AI features. This ...

If you frame this as a zero-sum game, you’ll miss how people actually behave—and how marketing strategies need to evolve.