Whether a composable CDP is the right fit depends on a company’s resources, data maturity and strategic goals.

You no longer have to land someone famous as a brand ambassador to get people talking about what you’re selling—a dedicated ...

Entertainment marketing, when rooted in purpose, can be a powerful force for good, fostering positive cultural change while ...

Puma SE plans to slash 900 more jobs and sharpen its focus on running, football and training as the German brand looks to ...

Clinics licensing MERT have claimed that their trademarked version of the treatment can also produce “miraculous results” in ...

Some school administrators are offering tours. Others are hiring firms to knock on parents' doors. It's all in an effort to ...

As health systems face financial pressures and tighter budgets, they are also operating in a business environment where ...

Affiliate marketing is one of the most popular ways for content creators and influencers to make money. Here we go through ...

Shopify reports influencer marketing is booming, yet consumer fatigue rises. Brands should focus on nano/micro-influencers, ...

Golden Goose Marketing, a Sacramento-based digital marketing agency, is spotlighting how the construction industry is ...

Publishers are flooding billboards, subways, and screens with ads for themselves-many for the first time in history.

UltraGreen.ai has started pre-marketing for a Singapore initial public offering that could raise between S$300 million and S$400 million ($309 million), valuing the surgical imaging firm at more than ...