Most ad agencies are talking about AI — but few are doing it at scale, according to a AIDigital’s “The State of AI Maturity.” The report shows agencies are deep into the exploratory phase when it ...

Marketing mix models aim to answer the marketer’s billion-dollar question: where should you spend your budget? Yet most organizations build models and still struggle to translate their outputs into ...

Content management systems (CMS) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

Two-thirds of CMOs say they lack the skills, budget or resources to compete against faster-moving, AI-enabled challengers, according to new research from the agency 3Thinkrs. That’s because the ...

In this episode of Playbook Broken we’re talking to Myriam Jessier, SEO exec at Pragm and Neurospicy, to explore why traditional SEO strategies are collapsing in an AI-driven search world. Myriam ...

Many marketing leaders expect their teams to embrace AI but offer little direction on where to begin, which areas to prioritize or what outcomes to pursue. While AI is clearly transforming the ...

Every generation believes its breakthrough technology will change everything overnight. The computer. The internet. The smartphone. Today? Generative AI. Each wave begins the same way: visible ...

We’ve updated our page on RCS with data showing an increase in RCS usage for Black Friday 2025 compared to the previous year. By adding support for RCS (rich communication services) to iPhones with ...

The future of marketing isn’t just personalized — it’s participatory. As AI advances, leading brands are discovering that its real power isn’t in replacing human creativity but in amplifying it. Today ...

AI is rapidly becoming a default advisor in everyday decision-making, often delivering answers that sound authoritative even when the underlying analysis is shaky. As more teams rely on these systems, ...