Sophie Cunningham starred in a new Adidas ad for Damian Lillard’s Dame X shoes, this time highlighting a fresh colorway.

In today’s game, football isn’t just about goals and trophies; it’s also about the logos printed on the shirts, the brands, ...

Seven days on from the announcement that Grace Wales Bonner is the new creative director of menswear at Hermès, the designer ...

Adidas' CEO said on Wednesday that "nervous" retailers in the United States were ordering less product upfront as they waited ...

Oklahoma City Thunder guard Shai Gilgeous-Alexander took the high road in response to Anthony Edwards' adidas commercial.

Deep dive into Arsenal's approach to sponsorship with Emirates, Adidas, Visit Rwanda and more, with exclusive details and ...

North America accounts for most of the revenue difference between the rivals, and Adidas CEO Bjørn Gulden is pushing the ...

Sports Emotion, the Zaragoza, Spain-based parent of the Fútbol Emotion, Basketball Emotion and Running Emotion retail chains, ...

This latest commercial venture is another indicator of Yamal's incredible marketability, which now transcends the football ...

Trevor Lawrence and Travis Hunter are working on their connection on the field. (Ezra Shaw / Getty Images) Travis Hunter wanted to get the play right. So he asked quarterback Trevor Lawrence to stay ...

Sponsored jersey patches appear to be coming to college sports. How UK's Nike and U of L's Adidas contracts could block the new revenue stream.

The Pokémon franchise turns 30 next year and is rumored to be celebrating its anniversary with adidas Both kids’ and adult pieces are said to be featured, with sneaker silhouettes including the Samba, ...