If you are trying to get your mind around developing an advertising campaign there are a lot of issues you need to deal with.

When Ashley Lowe founded Sweat Equity, she wanted to create a new boutique gym focused on strength training and a place for ...

In his final ad of the New York City mayoral race, Andrew Cuomo opens on a dour note: “Life in New York is tough right now." ...

After pausing production during the pandemic, Tatro Toys will return in 2026 with a renewed commitment to inclusivity.

Finding the budget, time, and resources to properly advertise as a small-to-medium-sized business (SMB) can be a daunting task. Pomelli, an AI experiment from Google Labs in collaboration with Google ...

Businesses spend heavily to secure the spot on your social media feed, and that investment has to be recouped.

The company’s product launches are theatrical events and its billboard and TV campaigns iconic, but Apple’s deeper marketing ...

To avoid being haunted by a bad purchase, Cordero suggests keeping your receipts. If there is a return policy in place, ...

Before his firing, LSU coach Brian Kelly reportedly got into a heated discussion with athletic director Scott Woodward. Our ...

British ad group WPP said on Thursday it was letting brands access its AI-powered marketing platform to plan, create and ...

Abra Potkin and Nicole Winnaman's company VideoShops is making it easier for smaller creators to earn money from the affiliate game.

Find out how X (formerly Twitter) makes money, how its current business model looks, and what's up next for this once hot ...