Targeting the right journalists and influencers is critical to a successful outreach campaign. Not only do you have to identify the contacts, you need to understand their beats and communication ...

SAN FRANCISCO--(BUSINESS WIRE)--Today, Business Wire (www.businesswire.com), a Berkshire Hathaway Company, and ITDatabase (www.itdatabase.com), a tech media research company, announced a partnership ...

Online consumer intelligence and social media listening platform Brandwatch has been acquired by Cision, best known for its media monitoring and media contact database services, for $450 million, in a ...

The success of a communication effort depends on the ability to communicate with the right people as much as on the quality of documentation and presentations. This should be based on comprehensive ...