Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

The Advertising Standards Authority’s move to name and shame comes amid a broader regulatory crackdown on greenwashing by fashion retailers © FT montage/Alamy ...

What is a niche market? A niche market is a smaller segment of a larger market defined by specific needs or interests. Instead of catering to everyone, you target one defined group, making it easier ...

Now that we've unpacked some iconic tagline examples, let's take a second to savour what makes them so deliciously effective at sticking around. Have you ever heard those slogans that never seem to ...

“Warmth was never about the outside,” De Niro says in a clip, while Pacino offers, “Friendship is the greatest thing you can have. Friends, people whom you share the same world with.” By Chris Gardner ...

In this article, we’ll explore why Instagram Story ads are so effective for e-commerce, how influencers (especially micro-influencers and content creators) and user-generated content (UGC) can ...

This year marks the 350th anniversary of King Philip’s War. The Natick Historical Society and Bacon Free Library had planned to host Shawn Quigley from the National Park Service on Oct. 4 to speak ...

In today's digital age, you'd be excused for thinking that print is dead, but Mercedes-Benz's latest ad proves quite the opposite. In its aspirational new campaign, the iconic car brand celebrates the ...

Regarding your editorial “HHS Tries to Stifle Corporate Speech” (Sept. 15): Ads are designed to persuade for profit, and when it comes to pharmaceuticals that promise to remove pain, enhance mood or ...

Language-guided image editing has achieved great success recently. In this paper, for the first time, we investigate exemplar-guided image editing for more precise control. We achieve this goal by ...

The FDA is cracking down on misleading drug ads, issuing compliance and cease-and-desist letters to pharmaceutical companies. President Trump and HHS Secretary Kennedy emphasize transparency and ...

In a 2023 case study, digital marketing company Braze highlighted its work with DraftKings, an online sports gambling company. The study boasts that Braze’s tools increased the rate at which users ...