Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. Gen Alpha is growing up fast and it’s time to focus on who ...

From analog hobbies to tech curfews, these Gen Zers are experimenting with science-backed ways to help their brains feel a little less foggy. Doomscrolling has taken over our screen time, and ...

This holiday season, Gen Alpha (roughly ages 7 to 14) is emerging as an influential — and lucrative — consumer group with shopping behaviors that look nothing like those of those of previous ...

Technology moves fast. Culture moves faster. As Gen Alpha, the first fully digital generation, comes of age, they’re challenging brands to rethink what designing for the future really means. For years ...

How one era changed everything about the culture — and why we’re so nostalgic for its creations. Gen X How one era changed everything about the culture — and why we’re so nostalgic for its creations.

Forbes contributors publish independent expert analyses and insights. Kian Bakhtiari writes about Gen-Z marketing and social impact. ChatGPT’s third anniversary is an appropriate time to reflect on ...

We look at their habits on Black Friday. By Kailyn Rhone I cover retail and personal finance. Last year, Ella Henry bought all her holiday gifts secondhand. Henry, a 21-year-old student at Western ...

A new Gen Alpha slang phrase—“6–7”—has rapidly spread through classrooms, leaving many adults puzzled about how it started and why it caught on. Epstein files released — including many Clinton photos: ...

Wendy's has struggled in 2025 with recent earnings showing pressure on sales and future store closings coming to help provide a boost. The company is now turning to the 6-7 meme to help generate some ...

“Fam, this snow is looking bare thin. Negative aura,” says a member of the SilverStar crew. A surprising number of western ski resorts have pushed back their opening dates amid a stretch of mild ...

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