Be careful of the new “beauty trends” on Tik Tok. While many of them are not harmful, some can cause skin sensitivities, and most of them simply do not work. Here are a few of the most popular that do ...

In today’s society women have everyone telling them how they should look and what the standard of beauty is. Instagram, Snapchat and Tik Tok all provide “beauty” filters for users. Unfortunately, a ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. ORME, the social commerce app that features Tik Tok-style videos ...

With all the mindless scrolling on TikTok, you’re bound to catch onto the trendy products that suddenly seem inescapable. If you’re on the beauty side of the app, you’ve probably seen Peter Thomas ...

Forget Keeping Up With the Kardashians (sorry, Kris), but we need a new show that will loop us in on the latest and greatest TikTok beauty trends instead. Ever since the video app launched, we've ...

Viral TikTok videos may have you wondering what gua sha is, where it came from, and if it can really give you a chiseled jawline in two weeks. Like many other things in our everyday life, it was ...

From the unveiling of her powerful short film Not My Responsibility, to her cleverly crafted response to body shamers in her most recent music video Therefore I Am, it's fair to say that Billie Eilish ...

Many of the ‘beauty trends’ circulating on Tik Tok don’t work and can affect your skin, says Dr. Leslie Baumann, a Miami dermatologist Joyce Marshall MCT file photo Be careful of the new “beauty ...