Explore essential advertising and marketing terms about technology, featuring clear definitions and explanations from the Ad Age Encyclopedia.

Answer engine optimization (AEO) is the practice of structuring content so it can be easily found and surfaced by AI-powered answer engines such as ChatGPT, Google's Search Generative Experience (SGE) ...

Google has added helpful tools like Gemini integration and Workspace features such as Calendar, Keep, and Tasks, making Gmail a mailing service I simply can't live without. This also means my Gmail ...

New research shows Americans are festive, fatigued and ready to spend — if you know how to reach them. These tips helped me ...

Shopify and WooCommerce both let you build an e-commerce store without code -- but the user experience is very different. Here’s what I learned from testing these tools.

Some school administrators are offering tours. Others are hiring firms to knock on parents' doors. It's all in an effort to ...

Los Angeles, California – October 27, 2025 – PRESSADVANTAGE – Rocket CRM today announced the launch of its enhanced CRM automation system, marking an important advancement in how the company supports ...

Are you frustrated with crowded digital channels and disappointing ROI? This article reveals why direct mail might be your ...

At The REMM Group, AI is becoming an integral part of how we analyze, create and communicate. By 2026, we see AI continuing ...

How can you improve email deliverability and engagement? Grow your subscriber list? Boost open rates? Here are my answers, based on 15+ years of industry experience.

Nike's shift from "Just Do It" to "Why Do It?" reflects America's cultural embrace of hesitation over action, marking a troubling trend in brand messaging.