Gupta has been with Infosys since 2012, serving as associate vice president and global head–Academic Relations. She has ...
Swiggy Scenes has rolled out a year-end on-ground activation titled ‘Un-Coop Yourself’, aimed at nudging people to move away from spending New Year’s Eve indoors and instead explore social events in ...
In the current age of advertising, what is it that can make your campaign stand out? Scaring the wits out of people, quips The Big Dumb Project. They should know. After all, their #HauntedBrideSpotted ...
As a leading gifting brand, FNP sees a significant rise in orders for plum cakes during Christmas and New Year, making them ...
Most recently, he served as managing partner, following earlier roles including executive director, executive vice president, ...
Tira’s Korean Beauty Festival. Armani Beauty’s Diwali celebrations. Sephora and Fenty Beauty’s Christmas installations. Over the festive months, Phoenix Malls has become a hub for high-impact brand ...
Nelle Tue Mani has been adapted in multiple countries, with its Indian version being developed for Sony SAB’s Hindi GEC ...
Brand case studies are a powerful method to record marketing history. Practitioners of marketing can gain practical insights into consumer behaviour, market dynamics and brand strategy. New case ...
In its earliest days, Myntra focused on personalised merchandise, but realised the potential of fashion e-commerce in India and transitioned. The timing was favorable: internet adoption was growing, ...
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